Sadly we lost a white Rhino bull last night, or the early hours of today. Some evidence was found at the scene and the incident will be investigated. This murdering of animals will never end unless the demand ends. It is up to each one of us to create awareness.

Unfortunately people are ignorant enough to believe the myths associated with animal products due to century old cultures. This mindset is difficult to change. There is also what’s called the Ferrari factor, where owning these products is seen as a status symbol. Much more difficult to control.

However, we will never give up trying to dispel the myth, and to stop the killing fields. You can do your bit by spreading awareness.